HomesByOwner.com works with many FSBO Magazine publishers around the country and has granted them rights to the Metro Area that they serve.  If a FSBO Magazine publisher represents us in a particular Metro Area, you can advertise your home directly through them, and they will put your home on the HomesByOwner.com web site.  If there is a FSBO Magazine publisher representing us in your Metro Area, see affiliate publishers for more information.

Most Metro Areas do not have affiliate magazine publishers and therefore offer advertising direct to the public.

All of the information contained in this "Help" document assumes that there is not a FSBO Magazine publisher representing HomesByOwner.com in your area. 

back to top                                                                  * See publisher disclaimer

All of your marketing and advertising has the goal of informing the prospect about your property.  Your intention is to screen out the people who are not interested, and get appointments to show the property to those who are interested.  Our strategy holds to a basic premise that "an informed prospect is a good prospect."  Someone who knows very little about your property can waste a lot of your time by asking basic questions and having you tour them through your house, only to determine they're not interested.  If they'd had more information upfront, they may have never bothered you to begin with.  Empowering everyone with full information before they call to make an appointment will maximize the effectiveness of your time.  More good prospects will call to set appointments, and less bad prospects will call and waste your time.

There are several ways that a prospective buyer can find out about your property for sale.  And if you're using the HomesByOwner.com Marketing Strategy, you will receive maximum benefit from each.  Our strategy is built around the concept of Synergy, where each marketing method compliments and strengthens the next.

The four basic marketing/advertising tools that each home seller should use are:

• Signs:  This includes a Yard sign and Directional (pointer) signs.
• Photo Flyers:  Detailed brochure with a Photo.  You should distribute these freely using an "Info-Tube" attached to your yard sign.
• Internet Advertising:  No advertising is more powerful than an easily accessible comprehensive description of your property accompanied by up to 5 large color photos!
• Classified Advertising:  Small classified ads in your local Sunday newspaper become very powerful when you send prospects to your web page for additional information.
  
  (A fifth advertising method is available to those who have a local FSBO Magazine publisher in their area, but most areas do not have one.)

Two of the above tools give detailed information about your property:  The Photo Flyer and the Internet ad.  Tie all four marketing tools to each other and you will receive Maximum Impact from all of them. 

Your yard sign announces that your property is for sale and gives your phone number.  But it also distributes Photo Flyers, and displays the web address to your property.  Buyers who drive by can easily pick up your Photo Flyer (an important "Hard Copy" that they can take with them).  The Photo Flyer gives complete details about the property, your phone number for an appointment, and also displays your web address.  Your classified advertising gives the basic information on your property and directs the prospect to your ad on the web for detailed information including large color photos, where they can also print a Photo Flyer.  

Your Internet ad is the main marketing tool that all others are integrally tied to.  It has the ability to quickly, easily, and colorfully give complete information about your property.  It even provides a detailed map of your property location, a "E-Mail this Photo Flyer to a Friend" feature, and a handy mortgage calculator.  And all this for a fraction of the cost of any of the other marketing tools available to you.  

Use every one of your marketing tools to complement the other.  The HomesByOwner.com Marketing Strategy will save you time,  and Maximize the Impact of your advertising dollar!

back to top                                                                  * See publisher disclaimer

Advertise Your Home

Most Metro Areas offer the ability to advertise your property.   Click on the link that says "Advertise Your Home"

If you are located in a Metro Area represented by a FSBO Magazine Publisher, see affiliate publishers and contact them directly for advertising information.
back to top

Photos

If you don't have a scanner or digital camera to accomplish this, see below.  You can display up to five (5) photos of your property.  

You can upload your photos immediately after placing your advertisement by clicking on the "Continue" button.  Then click "Add Photo" and follow the simple instructions.  

Or you can add your advertisement now, then add your photos later, by logging into the FSBO User Center and clicking "Add Photo."

Your photos must be in a JPEG (.jpg or .jpeg) format.  To make your ad look its best, the photo(s) should be 475 pixels wide, or wider.  If you upload a photo that is more than 475 pixels wide, our system automatically re-sizes your photo down to 475 pixels wide.  If you upload a photo that is less than 475 pixels wide, our system will not re-size the photo and it will remain it's original size.
back to top

1. Ask a friend who has a scanner or digital camera to help you.  Then follow the instructions above.
2. When you have your photos developed, most stores now offer an option of having your photos saved on a Compact Disc (CD), in addition to your regular prints, for just a few extra dollars.  Use this CD to upload your photos using the instructions above.
3. For PAID ad packages (sorry, not the any free ad package), HomesByOwner will scan and upload one (1) photo for you at no charge.

Write your NAME, ADDRESS, PHONE NUMBER, USER NAME, and PASSWORD on the back of the photo and send it to:

HomesByOwner.com
10373 Whealdon Way Cove
Collierville, TN 38017    

If you want the photo returned, you must include a self-addressed, stamped envelope.

back to top

Photo Flyers (Fact Sheets)

FSBO Magazine Publishers

FSBO Magazine publishers set their own advertising fees and offer complete packages including magazine advertising, internet advertising, sign packages, "how to" seminars,  etc.  These are valuable services offered by For Sale By Owner experts in your local area.  They may charge for Internet advertising on their site at HomesByOwner.com.  It is worth your investment since they heavily promote their web site within your community, thereby bringing more buyers into the site to see your home.

All of the information contained in this "Help" document assumes that there is not a FSBO Magazine publisher representing HomesByOwner.com in your area.  You can quickly determine this by selecting your Metro Area (or the Metro Area that's closest to you).  If there is a FSBO Magazine representing us in your Metro Area, you should contact them directly for all of your home selling needs, including advertising on this site.
back to top