Private For Sale - Yes You Can

Home owners are embracing the  private for sale solution. They eliminate the middle man and save thousands of dollar$ in real estate fees. But to be successful, they need to utilize the power of the internet, or 'information highway' to provide buyers with what they are looking for. Information.

HomesByOwner.com has been in the For Sale By Owner (FSBO) business since 1994. After dealing with thousands of sellers, we have developed a set of valuable private for sale real estate marketing tools. If you take some time at the beginning to implement all of these, you will be on your way to a quick sale, with the least amount of inconvenience.

1. You need your personal 'DIRECT' web address. Buyers now want the convenience to acquire all the information they can before they call the ‘salesman’. When they view your property online, they will see the photos you posted, as well as a complete description. This will be the most powerful tool you can use to market your private for sale home. We supply you with your personal 'DIRECT' web address in all of the packages we offer. An example is - 'HomesByOwner.com/47091'. Buyers can type yours into any web browser and go directly to your listing.

2. Include your web address in all your advertising. You can save money by running smaller, cheaper ads. Or run them more frequently. Buyers can then view photos of your home and get all the information they require. 80% of buyers start their search for a new home on the internet, so you should give them the opportunity to view yours there.

3. Include your 'DIRECT' web address on your ‘For Sale’ yard sign. Generic signs allow you to add only your phone number. This is very 1980's. This will attract real estate agents that want to list your home. Our For Sale yard sign allows room to add both your phone number and 'DIRECT' web address. We personalize your's and install it with all the packages we offer. Again, buyers want more information before they call you. Make it convenient for them.

4. Use our ‘Directional Arrows’. These signs are worth their weight in gold. They will direct traffic off busy streets to your home. You will be amazed how effective they are.

5. Post your ‘Open House’ announcements on our website. You do this by going into your ‘FSBO User Center’ and entering the date and time. Do this as far in advance as possible. Buyers that go to your private for sale listing as a result of seeing your web address on your ‘For Sale’ sign or in your ads, will know when you are having your next ‘Open House’.

6. Print feature sheets when all the information and photos are loaded. Keep some in the car. Distribute them to homes within a few blocks of yours. Hand them out at work. Hang them on every bulletin board you see. Give some to friends and relatives. You might also hang a mailbox on your For Sale sign and keep it full. Also hand them out at Open Houses. These information sheets have all the details of your property and your contact information..

7. Use the HomesByOwner Automated Property Hotline everywhere you advertise. A buyer will call 800.555.OWNER (6963) and be prompted to enter your personal 5 digit code. They will then hear a voice presentation of your home. Call and listen to determine that it sounds the way you want it to. We install a personalized Hotline sign on your lawn with the For Sale sign. Buyers can call the number from their cell phone, while they are stopped in front of your private sale home. Also include the Hotline number in all your advertising.

Canadian home owners are jumping at the for sale private solution. They are finding that it is not difficult and the reward of thousands of dollars they save in real estate agent fees makes it all worth while. You can sell your home private and keep your hard earned equity.  

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