Developing Your Marketing Plan
GETTING THE HOME READY
Getting your home ready to market does not mean renovating. In fact, it’s probably the worst thing you can do because you most likely will not recoup the expense of renovation. The most recent national figures provided below indicate the cost vs. resale value for various home remodeling projects.
If you decide that remodeling a certain area of the home is absolutely necessary to achieve a sale, then make sure that the job conforms to the home and the neighborhood... in other words, don’t over-remodel. Homes that overachieve in their neighborhoods often underperform on the resale market.
Paint is the cheapest and most effective way to improve how your home shows. If there is any doubt, paint.
Remove clutter. This is another way to inexpensively improve the appearance of your home. Have a yard sale or rent a storage unit to store items that will free up space in the home.
MARKETING THE HOME
You’ve got a house to sell and it’s time to let the world know it. First determine your budget. Recognize that you may well spend $500 to $1,000 advertising your home. Next, target your market. Answer the question: "Where do people find homes for sale in my price range"? Don’t waste time, effort and money advertising in a local shopping paper when you’re trying to sell a $400,000 home... it's not where your buyer is looking.
SIGNS
Some buyers find a home simply by driving around in the neighborhood where they would like to live. Many homes are sold as a result of signage alone and its value should not be underestimated.
First and foremost, have a professional, easy-to-read yard sign. The sign should clearly say that the home is for sale by owner and should have the owners phone number in large bold print. Do not go to your local hardware or discount store for signs. Presenting your home in an attractive professional way is essential and the typical red and black "house for sale" sign found in stores is not the answer. HomesByOwner has an attractive sign package, which allows you to add your phone number and unique web address.
ADVERTISING
You must consider this a primary source for advertising. Be careful that you get your moneys worth. If the newspaper offers photographs in the ad, do it. Do not advertise on a holiday weekend, rates are cheaper but there’s a reason. Provide the basic information especially price. Include your HomesByOwner.com web address, so buyers can view photos and all details of your property. By doing this, you can run smaller ads and save money. Many sellers think they will generate more interest if you don’t put a price in your ad... all you generate is more phone calls from people who probably aren't interested once they learn the price. Target your market by including all pertinent information about your home. You do not want people calling you who either can’t afford your home or who want something you don’t have.
INFORMATION FEATURE SHEETS
These are a must. They should be in a tube or box attached to your yard sign for prospective buyers driving in the area, as well as having them available inside the home. Providing these can substantially eliminate unnecessary phone calls. Again, if you don’t have what a buyer wants, you really don’t want to even hear from them. Information sheets are inexpensive but vital. They should provide a photograph and a complete description of the home. HomesByOwner.com provides you with these with your marketing package.
OPEN HOUSES
This type of marketing can be very successful for a builder with a new subdivision but with existing, owner-occupied homes, it’s questionable. First of all, if a prospect has driven by the home, seen it in a FSBO publication or the local newspaper, chances are they would prefer a private tour. They already know the price and the amenities of the home. Generally they want to ask questions and get very detailed responses. Also private showings allow you to ask questions of your prospect that you probably would not ask during an Open House. Last but not least, you can lose control in an Open House. What if thirty people show up and start heading in different directions? You must control showings and you want feed back. It just doesn’t happen with an Open House.
INTERNET
HomesByOwner is convinced that this is the site where your home should be advertised. It’s easy to navigate and displays the home exceptionally well. Internet ads should be the same as your other ads, complete with photograph and a full description.
HomesByOwner has various marketing packages available. You can post up to 20 photos. Your property is also advertised on Google Base and Yahoo! Real Estate Classifieds.
NEWSPAPER
Newspaper advertising is expensive. The best way to market your home this way is to include your web address in all your ads. You can say more by saying less. Run smaller ads, but more frequently. Buyers prefer to research all the information on your home on the internet, so make it easy for them. When completeing the listing, add as much detail and make sure you include as many photos as possible.
Our Durham Region Ontario For Sale By Owner private real estate company provides marketing tools and advertising for homes, condos, townhouses, income rental properties, vacant land, farms, lofts, apartments, rentals, commercial real estate, flats, duplexes, lots, triplexes, houses, townhomes, industrial real estate for rent by owner and for sale by owner in Oshawa, Pickering, Ajax, Whitby, Brooklin, Clarington, Courtice, Bowmanville, Claremont, Cannington, Newtonville, Hampton, Darlington, Seagrave, Blackstock, Durham, Brock, Scugog, Sunderland, Utica, Port Perry, Uxbridge, Tyrone, Beaverton, Newcastle real estate. Private list your FSBO real estate with us. Pay no commissions or fees when you sell. We don't just list properties. We market them. Our track record speaks for itself.
This FSBO Website Managed By HomesByOwner of Durham Region
We Are The Durham Region For Sale By Owner Real Estate Specialist You Are Looking For.
.gif)